Risk Free

Pricing

Every price, and what it pays for.

Heron comes as three bundles that build on each other, or as single services. Websites are a one-time project with a starting total; apps are quoted after a free consultation. Every figure is in Canadian dollars before HST, every plan is a written list, and a consultation is free.

Book a free consultation Compare the bundles

$597 set-up, first month included then $397 a month Heron Reception · CAD · plus HST · no minimum term

Bundles from $547 a month. Websites from $1,197. Consultations are free.

Four fees, one quote Illustration · no amounts

Four kinds of fee. Each pays for one thing.

  1. Set-up or build Getting it working Once
  2. Monthly Keeping it looked after Every month
  3. Campaign or project Work with a start and an end Per campaign or project
  4. Third-party costs What other companies charge As listed

A quote is built from three drivers.

  • What it includes
  • How much of it
  • How often, or how long
Your quote

Scope, price and third-party costs, each on its own line

The illustration shows four columns drawing in one after another: set-up or build, monthly, campaign or project, and third-party costs. Three drivers then light up: what a job includes, how much of it there is, and how often or how long. A quote forms from them with scope, price and third-party costs on separate lines. No amounts are shown.

Heron bundles

Three bundles. Each builds on the last.

Connect looks after the phone and one campaign. Presence adds hosting and care for your website, a monthly improvement task, and a one-time discount on the base build. Complete adds a second campaign and monthly search and conversion work. Choose by what your business needs: there’s no badge to steer you.

  1. 01 · Entry

    Heron Connect Proposed · under review

    Every call answered, and one campaign kept running.

    $547a month

    Month to month, cancel by email

    First payment
    $844 $297 onboarding, plus the first month. Website build, extras and tax are separate
    Then
    $547 a month · Month to month, cancel by email
    Text usage
    $50 a month included, then the rate in your plan
    Tax
    CAD, plus HST

    Connect includes

    • Heron Reception: calls answered day and night, messages and booking requests, a note after every call
    • One managed campaign at a time, with the agreed follow-up
    • $50 of text-message usage a month
    • A monthly report: calls, campaign replies, and who asked to stop
    • Configuration changes within a defined monthly allowance

    Not included

    • A website (quoted separately)
    • Email campaigns (not built)
    • Ad spend

    Fit For a business whose phone and follow-up both need looking after.

    Ask about Connect

  2. 02 · Adds a website

    Heron Presence Proposed · under review

    Everything in Connect, plus your website hosted, cared for and improved.

    $797a month

    3-month minimum term, then month to month · $2,391 over the 3 monthly service payments, before onboarding, any website build, extras and tax

    First payment
    $1,094 $297 onboarding, plus the first month. Website build, extras and tax are separate
    Then
    $797 a month · 3-month minimum term, then month to month
    Website build
    $797 one-time for the base build after the $400 discount, billed separately if you take it; extras quoted The build charge and the monthly price are both $797 by coincidence: the build is charged once, the subscription every month.
    Text usage
    $50 a month included, then the rate in your plan
    Tax
    CAD, plus HST

    Adds to Connect

    • Save $400 on your base website build: a one-time discount on the $1,197 base build, so $797 before extras and tax
    • Hosting for your Risk Free-built site: on our standard platform, within the allowance in your plan
    • Care for that site: updates, backups and uptime checks
    • One bounded improvement task a month, on the site or on Heron

    Not included

    • The rest of the website build, billed separately when you take it
    • Custom functionality, shops, accounts and integrations (quoted)
    • Apps

    Fit For a business that also wants its website built or looked after by the same people.

    Ask about Presence

  3. 03 · The whole front of the business

    Heron Complete Proposed · under review

    Everything in Presence, plus a second campaign and monthly search and conversion work.

    $997a month

    3-month minimum term, then month to month · $2,991 over the 3 monthly service payments, before onboarding, any website build, extras and tax

    First payment
    $1,294 $297 onboarding, plus the first month. Website build, extras and tax are separate
    Then
    $997 a month · 3-month minimum term, then month to month
    Website build
    $797 one-time for the base build after the $400 discount, billed separately if you take it; extras quoted
    Text usage
    $100 a month included, then the rate in your plan
    Tax
    CAD, plus HST

    Adds to Presence

    • A second campaign at the same time, and another $50 of text usage ($100 a month in all)
    • One bounded search or content improvement a month
    • A monthly conversion review: what visitors and callers did, and one change to make
    • The same one-time $400 build discount, not a second one

    Not included

    • Full ad management
    • Filming or photography
    • Unlimited content or revisions
    • Custom integrations

    Fit For a business running two campaigns and working on how it is found and converts.

    Ask about Complete

Each bundle includes everything in the one before it. Prices are a month, in Canadian dollars before HST. Text usage is an amount, not a number of messages. The website discount is one-time, on the base build only, and never recurring. Nothing here is unlimited: calls carry no per-call charge within fair use, and every other part is a written list.

Side by side: Reception alone and the three bundles. Rows marked with a dot carry proposed figures.
What you get Reception aloneConnectPresenceComplete
A month (includes proposed figures) $397$547$797$997
Minimum term (includes proposed figures) NoneNone, month to month3 months, then month to month3 months, then month to month
First payment (includes proposed figures) $597, first month included$844: $297 onboarding + first month$1,094: $297 onboarding + first month$1,294: $297 onboarding + first month
Three monthly service payments (includes proposed figures) n/an/a (month to month)$2,391, plus onboarding, any website build, extras and tax$2,991, plus onboarding, any website build, extras and tax
Website build (includes proposed figures) Quoted separately, from $1,197Quoted separately, from $1,197One-time $400 discount on the base build: $797 before extras and tax, billed separatelyThe same one-time $400 discount, not a second one
Calls answered, day and night YesYesYesYes
Campaigns running at once None (add one for $197 an active month)One, managedOne, managedTwo, managed
Text-message usage included With a campaign$50 a month$50 a month$100 a month
Reporting Call notes and a morning summaryPlus a monthly reportPlus a monthly reportPlus a monthly report and a conversion review
Configuration support On requestA defined monthly allowanceA defined monthly allowanceA defined monthly allowance
Hosting and care Not includedNot includedHosting within an allowance, updates, backups and uptime checks for your Risk Free-built siteAs Presence
Monthly improvement task Not includedNot includedOne bounded task, on the site or on HeronOne bounded task
Search, content and conversion Not includedNot includedNot includedOne bounded search or content improvement, and a conversion review, each month
Tax CAD, plus HSTCAD, plus HSTCAD, plus HSTCAD, plus HST

Not sure which fits? Tell us what isn’t working and we’ll say where we’d start. The consultation is free.

Book a free consultation

After the minimum term. Continue the bundle month to month, keep the services you want at their standalone prices ($397 a month for Reception; $297 an active month for Campaigns, $197 with Reception), or leave. A website you have paid for stays yours; ending a bundle does not remove your site or your domain. Hosting, AI or provider costs and optional care can continue as separately chosen services at the prices set out in your plan, or we arrange a handover on terms agreed before you start. A discount earned in a completed term is not taken back. Contract wording and eligibility need approval before any of this is offered.

Single services

On their own, at published prices.

Start with Reception alone, run a campaign on its own, or add Campaigns to Reception for less. Each is a written list with its own price.

Heron Reception & assistance

Reception, on its own.

$597 set-up, first month included

$397 a month

CAD · plus HST · no minimum term · cancel any time by email

What the monthly fee covers

  • One inbound agent with your approved answers, hours, holidays and handoff rules
  • Messages and booking requests, passed to your team
  • A note after every call, a morning summary, and alerts for anything urgent
  • Settings changed for you by the Risk Free team, on request

Usage and limits

  • No per-call charge for genuine calls to your business. Fair use applies, as the terms set out
  • Takes more than one call at a time, within the voice platform’s line limits
  • Phone today. Text-message follow-up is a pilot where consent is in place
  • Not included: medical, legal or financial advice, or systems that aren’t connected

Add when you need them

  • An extra agent (after hours, a recall line) Quoted
  • Direct booking into your system In development
  • Callbacks your team approves Pilot
  • Heron Campaigns $197 an active month

Heron Campaigns

Campaigns, billed while they run.

$297 for each active campaign month

or

$197 an active month, as an add-on to Reception

Includes $50 of text-message usage a month · CAD · plus HST · billed only in active months

What an active month covers

  • The plan: who to invite back, why, and the dates
  • Wording written with you and approved word for word
  • A check of your list and the permission on record for each person
  • Set sending hours, a daily cap, and a stop in every message
  • Replies handled by your rules, with your team alerted to every yes
  • A weekly list of who was contacted, and an end-of-campaign summary

Usage and limits

  • $50 of text-message usage a month is included: an amount, not a number of messages. Use beyond it is billed at the rate in your plan
  • With Reception: $594 in an active month, instead of $694 bought separately
  • Billed only in months a campaign is active. What counts as an active month is set out in your campaign plan
  • Text is the channel today, and it is a pilot. Email campaigns aren’t built, so we don’t sell them

Goes with

  • Heron Reception $397 a month
  • AI follow-up calls, to people who said yes Pilot

Campaigns is a pilot. The add-on price applies while you also have Reception: $594 together in an active month, a saving of $100 against buying both separately.

Plan a campaign See Campaigns

Consultations are free, for every service and every tier. A note books nothing and fixes no price.

Websites and apps

One-time projects.

A website has a starting total for a defined, working scope, quoted to your requirements. An app is quoted after a free consultation: too many variables for a list price. Either way it is the price of the work, never a deposit, and functionality sets it, not the page count.

Websites

from$1,197starting total · CAD plus HST · quoted to requirements

The starting scope

The pages your business needs, written from your facts, designed for phone and desktop, with an enquiry form, the search foundations and launch. We price the job, not the page count.

How it’s paid
An initial payment when the scope is approved, credited against the agreed total; the balance at launch.
With a bundle
Heron Presence and Complete clients get a one-time $400 discount on this base build: $797 before extras and tax.
Support
Optional, with a defined scope. No compulsory care retainer.
Ownership
Your domain, your content and your site stay yours.
See Websites

Apps

priceQuoted after a free consultationno list price: too many variables · CAD plus HST

What every app includes

A single-purpose web app that works in the browser on phone and desktop: one main flow, saving or sending what it needs to, with no sign-in accounts or payments. A working tool, not a clickable prototype.

How it’s paid
An initial payment when the scope is approved, credited against the agreed total; the balance at launch.
Support
Optional, with a defined scope. No compulsory care retainer.
Ownership
Your domain, your content and your site stay yours.
See Apps

What adds to the price

  • Original filming or photography
  • An AI assistant inside the site or app
  • An online shop or payments
  • Customer accounts and databases
  • Booking
  • Connections to other systems
  • Complex workflows
  • Moving content from an old site
  • App-store delivery
  • Ongoing search, keyword or conversion testing

Recurring costs, itemised

  • Your domain, renewed yearly in your name (we reuse the one you have)
  • Hosting, monthly, per the plan you choose
  • AI or API usage, if an assistant is included
  • Any other provider the build needs, named in the quote

Good baseline construction is part of every build: fast pages, real text, accurate titles and descriptions. Ongoing search marketing is separate work, on SEO & AI search.

A brass balance scale with small weights on one pan under lamp light
The scale

Fee types

Four kinds of fee. Each pays for one thing.

  1. Set-up or build

    How often
    Once
    Pays for
    Getting it working: the planning, writing, configuring and testing before it goes live.
    Examples
    • Heron Reception set-up: $597, first month included
    • A website: from $1,197
    Never
    Open-ended. The build covers the scope you approved.

  2. Monthly

    How often
    Every month
    Pays for
    Keeping it running and looked after, against a written list.
    Examples
    • Heron Reception: $397 a month
    • A Heron bundle: from $547 a month
    • Optional website support: quoted
    Never
    Unlimited work. Anything not on the list is quoted first.

  3. Campaign or project

    How often
    While it runs
    Pays for
    A campaign while it is active, or a project from start to end.
    Examples
    • Heron Campaigns: $297 an active month
    • An SEO audit or a round of fixes
    • A video project
    • A redesign or a new feature
    Never
    A hidden monthly fee. When it’s done, it’s done.

  4. Third-party costs

    How often
    As listed on your quote
    Pays for
    What other companies charge.
    Examples
    • Ad spend
    • Domain renewal and hosting
    • Text messages beyond the included usage
    • Paid plugins, licences, stock and music
    • Fees a booking platform charges for a connection
    Never
    Hidden inside our fee. Each one is shown separately in your quote.

Quotes

How we get to a number.

Five steps, in order. You read the scope and every cost before anything starts.

  1. 01

    A free consultation

    A short call or a reply by email: what you need, what you already have, and what you want to avoid.

  2. 02

    A written scope

    What’s in, what’s out, and which kind of fee each part is.

  3. 03

    A price for that scope

    Published prices where they exist; otherwise built from what the work includes, how much of it there is, and how often or how long.

  4. 04

    Third-party costs on their own lines

    With who gets paid.

  5. 05

    Your go-ahead

    Nothing starts until you approve it, and changes are quoted before they’re done.

Questions.

The three bundles

Reception on its own

Websites and apps

Ask us anything

Which figures are fixed, and which are proposed?

Heron Reception ($597 set-up including the first month, then $397 a month) and Heron Campaigns ($297 an active month, $197 with Reception) are published prices. Anything marked “Proposed” is under review and is not yet an offer: ask, and we’ll quote the current figure.

Is there a minimum term?

Heron Reception, Heron Campaigns and Heron Connect: no. Cancel by email. Heron Presence and Heron Complete carry a 3-month minimum term, then run month to month. The three monthly service payments come to $2,391 for Presence and $2,991 for Complete, before onboarding, any website build, extras and tax. Contract wording and eligibility need approval before this is offered.

Is the website included in Presence or Complete?

No. The website is a separate, one-time project quoted to requirements from $1,197. Presence and Complete carry a one-time $400 discount on that base build, so the base build is $797 before extras and tax, billed separately when you take it. The discount applies once, to the base build only, never to extras and never as a recurring credit.

What happens after the minimum term?

Continue the bundle month to month, keep the services you want at their standalone prices, or leave. A website you have paid for stays yours, and ending a bundle does not remove your site or domain. Hosting, provider costs and optional care continue only if you choose them, at the prices in your plan, or we arrange a handover. A discount earned in a completed term is not taken back.

What counts as an active campaign month?

A month in which your campaign is sending or handling replies under its plan. Nothing is billed as a campaign month when no campaign is running. Partial months and the gap between campaigns are set out in your campaign plan.

What does the $50 of text usage cover?

Text messages sent and received for your campaign, measured at the rate in your plan. It’s an amount, not a number of messages, because message length and replies vary. Use beyond it is billed at that rate and shown in your report. How unused allowance is handled is set out in your plan.

Is anything unlimited?

No. Heron Reception has no per-call charge for genuine calls to your business, within fair use. Everything else is a written list, and anything beyond the list is quoted first.

Why a starting total for websites, and a quote for apps?

Because functionality sets the work, not the number of pages. A website’s starting total buys a defined working scope; extras such as payments, accounts, booking or filming add to it, and you see each one in the quote before you decide. An app has too many variables for a list price, so it is quoted after a free consultation, with the same itemised lines.

Is the initial payment the price of the app?

No. The agreed total is the price. The initial payment is credited against it, and the balance is due at launch. We never advertise a deposit as the price of a working app.

Do I have to take a care plan with a website?

No. Support is optional and has a defined scope. Inside Presence and Complete, hosting and care for a Risk Free-built site are part of the bundle; on their own, hosting and your domain are recurring costs listed in the quote. You keep your domain and your content either way.

Are consultations free?

Yes. Write to us on the contact form or by email, and a person at Risk Free reads it and gets back to you. Sending a note doesn’t book an appointment or fix a price.

Do prices include HST?

No. Every price is in Canadian dollars, plus HST.

Who pays the ad platforms and other suppliers?

Ad spend is always separate from our fee. Every third-party cost is shown on its own line in your quote, so you can see what it is and who it’s for.

Get a quote you can read.

Heron Reception: $597 set-up, first month included · then $397 a month. Bundles from $547 a month. Websites from $1,197. CAD plus HST. The consultation is free.

Book a free consultation Compare the bundles
Book a free consultation